I stayed at this place about 5 years ago, and returned again because of its close proximity to the beach (just across the road) and a variety of restaurants, and because it has breakfast, and a pool. The area of Phuket is BangTao beach and this is a very quiet area.... so if you want to completely avoid the partying crowds of Patong, then then go here. Some of the poolside huts were affected by the noise of one of the late night restaurants/bars, apparently, but we were in a room above the office... it was pretty quiet at night, except for some noise from the mosque call to prayer... but it doesn't last long.
The beach is quiet, and is pretty flat, so great for kids, and for people who just want to go in for a dip without being knocked about by a lot of waves. There are a few jetskis, but there is a roped off area for people to swim
The breakfast provided is good, with cereal, fruit, cooked food, tea/coffee and is available from 7.30-10.30am. You can eat there for lunch but the Pad Thai wasn't that good.
There are quite a few restaurants along the road, most have a similar menu, but the one just to the left always gave us 10% off.
Excellent for a quiet week away from the world with not much to do besides eat, swim and relax.