Pension Cotton Farm is a 2 min walk from the Annupuri Gondola, the rooms were spacious, the beds were comfortable and warm, breakfast was included and delicious, has its own small baths down stairs, great for relaxing after being on the slopes. Spacious dining room with a warm fire if you want to sit and chat or hang out. Hosts were very helpful, they don't speak much English but they try very hard. They gave us advice on places to go, discount coupons for the ski field and local onsens, even dropped us off at the bus stop on our way home. Several dining options nearby (frying pan next door was delicious but make a reservation). If you want to drink locally there is a bar three properties down.
They have an 11pm curfew so if you are wanting to party in Hirafu late into the night, this is the wrong place for you. If you are looking for the best skiing/snowboarding, its perfect.