The service at the Ruby Zoe is the best I’ve experienced in any city. Hotel staff go out of their way to be helpful in a thousand little ways. Hotel is squeaky clean and rooms are soundproof. The lounge is lovely, food is good. Location is unbeatable, walking distance to a major Tube hub, shopping and restaurants within a block or two.
The shower has full glass and a curtain (so you can show off or not to other room occupants as you choose) is probably the best shower I’ve had in a hotel for water pressure.
The only issue is the room configuration. I realize rooms have to be smaller in the city to be affordable, but our “Lovely Room” (their category) had no drawers, no mini fridge, but inexplicably two large amps in case you wanted to borrow a guitar from downstairs and play. I get wanting to be cool, but since all ages and walks of life stay there, a little fridge to keep drinks cold and leftovers preserved would be better. We stayed for two weeks, using it as a “home base” to see London and visit friends in nearby cities, and had already been traveling for two weeks before that, so we had three big suitcases. With no drawers and only a teeny closet, we had to have one hard-sided side-zip suitcase open on the floor shoved partway under the sink to live out of, the other two zipped and upright which we had to lay on the bed to get things out of. I would stay there again but want people to know if they’re going that a top-zip single compartment suitcase is best.