I had a very good stay here. The location is fantastic, only 5 minutes from the Northern Line and 15 minutes from the centre of London, but it feels like another world. Hampstead is a beautiful part of London to stay in, with lots of cafes and small shops, and the Heath is right on your doorstep. It is also not far (15 minute walk) to the overground to head west to Kew or east to Stratford. The staff were very friendly. It is a continental breakfast, but that was perfect for me and great coffee (the most important thing!) My room was a good size--certainly for what you would expect in London--the bed was comfortable and there was plenty of storage and the bathroom was clean. The shower was rather difficult to set and very hot. My main reservation about my stay was that my room was at the front, and when it was warm if I opened the window there was a lot of traffic noise. The ceiling fan kept the air circulating but it was a little uncomfortable--but you wouldn't expect air-conditioning in a small hotel in the UK and it was only a problem on a rare hot day. The stairs were also a little steep with luggage but the staff helped me up on arrival. Despite that, I would have no hesitation at all in returning, and have already recommended the hotel to some colleagues at work. If you like a generic hotel that could be in London, Lisbon, or Las Vegas, you probably won't like La Gaffe; but if you like a hotel with character and charm and with friendly staff, this is the place for you.